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UpVenture Week is a newly created and first-of-its-kind event for start-up businesses. Its purpose is to celebrate entrepreneurship for seven exciting, busy days and in this atmosphere to promote cooperation between different players in the startup game – businessmen, entrepreneur wannabes, investors, mentors, facilitators. I had the chance to create the event main visuals as part of my work at TriplePro Bulgaria

The visual identity of UpVenture Week is a moving compilation of colors, patterns end elements, all of it providing for visual identity, which is flexible and adaptive.

Adaptivity is key for start-up success.

The upwards sloping line is the basis for the entire visualization.